What to Look For in a Canine Massage Practitioner

When searching for a competent complementary practitioner for your pet, the AAAOR advises you to remember
these 5 simple steps and the acronym, RELAX.  (The first four steps can be done over the phone or via e-mail or online.)


Ask people that you trust such as your friends, family or veterinarians, for referrals. 


 Inquire about the practitioner's education. Through which institute are they accredited? How much experience do they have? Do they belong to a provincial or national organization? Are they insured?

  3. LEARN

 If you already know what therapy you are looking for, do your homework and educate yourself on that particular therapy. Your search information information will likely leave you with questions.


 Have questions prepared and written beforehand. Does the therapy work in conjunction with other therapies? Are there any risks or side-effects associated with the therapy?


The x-factor has to do with your gut feeling and intuition. When you meet the practitioner in person, how do you feel around them?  How does your animal respond to their presence? Do you feel genuine compassion from them towards your pet? Are they professional?  Do they keep records? Remember, it is YOU, the animal owner, who makes any final, informed decisions regarding your pet.

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Alberta Association of Animal Owners' Rights As a member of the AAAOR, I believe that laws and legislation need to become more structured and regulated in Alberta (and throughout Canada) for canine massage therapy.  As it stands, the Alberta Veterinary Medical Association (ABVMA) “governs the practice of complementary therapies, but allows Albertans to maintain the health and wellness of our animals with the help of affordable non-veterinarian animal health providers - without needing to pay for veterinarian supervision to do so.”  The Alberta Association of Animal Owners’ Rights (AAAOR) “has asked [the Alberta government] for improvements to the original proposed exemption, by asking for non-vet animal health providers to belong to self-governing bodies with standards, ethics, continuing education requirements and a place to have public complaints resolved.”  

Unfortunately, Bill 13 was passed in the Alberta legislature, so the future remains to be seen for animal owners and their right to seek out certified, canine massage practitioners to provide a safe, natural way of maintaining their dog’s health. For more information as to how Bill 13 will affect your rights as an animal owner, please visit the Alberta Association of Animal Owner's Rights website.

Pawsitive Touch Canine Massage is proud to be part of REX IN THE CITY, and I encourage you to visit their site for a listing of other reputable pet services!

REX IN THE CITY is Calgary's most comprehensive guide to quality pet products, services and information. REX was created for 3 main reasons:

  1.   For the positive dog-training community to have a place they felt comfortable sending their clients for assistance for other dog-related services.
  2.  To reward the businesses that are doing right by our pets, and giving them a place for them exclusively to shine.  
  3.  To hopefully create change in the industry. When businesses are rejected, some DO change and improve once they learn WHY.  This is the best part of REX.

When a business or advertiser requests to be part of their directory, the business is presented to a board of positive dog trainers for review. Among this group of talented people, they have a lot of combined experience in MANY facets of the pet industry.